Top 10 ways to tell your legal department’s story
Storytelling evokes a strong neurological response in people. This is not a particular surprise. Humans have been communicating through stories for upwards of 20,000 years—we’re hard-wired to respond to them. Research indicates that stories can cause our brains to produce the stress hormone cortisol which allows us to focus, while happy endings and humor can create connection and empathy, releasing dopamine. This is why storytelling is such a powerful tool. These responses help create memory, whereas simple stats often produce only glazed eyes.
Telling your legal department story is no different, though making it as interesting as an Elmore Leonard novel can be a challenging task. Here are some tips on figuring out what story you should tell, and ways to go about telling it.
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